As a Company that continuously strives to be 'Citizen First', ITC attaches critical importance to its responsibility to contribute to the 'Triple Bottom Line', namely the augmentation of economic, ecological and social capital. This commitment finds expression in the Company's sustainable development philosophy, which recognizes the need to not only preserve but also enrich precious environmental resources.
ITC's social development initiatives harmonize the Company's endeavour to create shareholder value with making a substantial contribution to society. The thrust of the Company's social sector investment is in four areas: (a) Web-enablement of the Indian farmer through the e-Choupal initiative; (b) Natural resource management, which includes wasteland, watershed and agriculture development; (c) Sustainable livelihood creation, comprising genetic improvement in livestock productivity and women's economic empowerment; and (d) Community development, with focus on primary education and health & sanitation.
Milestones
4 million farmers empowered, 6,500 e - Choupals installed
1,25,000 hectares greened,generating 56.27 million person - days of employment
77,000 hectares brought under soil and moisture conservation
16,075 women members, 1365 self - help groups
268 Cattle Development Centres, Animal husbandry services provided to7,00,000 animals
3,01,000 children covered through 2,551 Supplementary Learning Centres
