Post-Tax Profits up 25%
July 28, 2011
Financial Results for the quarter ended 30th June, 2011
The Company posted yet another stellar performance with  healthy topline growth and high quality earnings during the quarter. Net  Turnover at Rs. 5767 crores grew by 19.6% driven primarily by Branded  Packaged Foods, Agri, Paperboards & Packaging and the Cigarettes  business. Pre-tax profits grew by 23.4%  to Rs. 1937 crores while post-tax profits at Rs. 1333 crores  registered a growth of 24.5%. Earnings Per Share for the quarter stood at Rs  1.72.
FMCG - Branded Packaged Foods
The Branded Packaged Foods business continued to expand  rapidly with sales recording an impressive growth of 21% during the quarter.  The business achieved significant improvement in profitability driven by an  enriched product mix, better realisations, smart sourcing, improved market servicing  and cost management actions. During the quarter, the business continued to  focus on enhancing consumer franchise through new product launches, product  extensions and focused communication. 
In the Biscuits category, 'Sunfeast' recorded significant  growth, especially in the value-added and premium end. The 'Sunfeast' range  witnessed enrichment and premiumization of its product mix with the re-launch  of 'Bourbon' and extension of its premium 'Dark Fantasy' range of biscuits to  more markets. 
In the Staples category, 'Aashirvaad' atta consolidated  its leadership position through improved realisations and higher volumes. The  branded Spices segment which saw the launch of 'Aashirvaad' rasam and sambhar  blended powders last year continued to scale up its presence in target markets.
In the Savoury Snacks segment, 'Bingo!' range of potato  chips and finger snacks continued to gain consumer franchise and demonstrated  robust sales growth during the quarter. Clutter-breaking advertising along with 360 degree brand inputs and  impactful brand promotions continue to maintain buzz around the brand.
'Sunfeast Yippee!' noodles, launched last year, continued  to gain increasing consumer franchise. The product which is available in two  exciting flavours was extended to additional markets during the quarter. 
In the Confectionery segment, 'Candyman' sustained its  market leadership position in the hard boiled category. The quarter witnessed  the launch of a green mango variant of 'mint-O Gol' which was very well  received by target consumers.
The business continues to invest in manufacturing and  distribution infrastructure to support larger scale in view of the growing  demand for its products and to maximise the benefits of distributed  manufacturing for servicing proximal markets.
Personal Care Products
The Personal Care Products business made significant  strides in gaining consumer franchise during the quarter. The business  continues to roll out its product offerings under the 'Essenza Di Wills',  'Fiama Di Wills', 'Vivel' and 'Superia' brands and is focused on addressing  various consumer benefit segments with the introduction of new variants in the  soaps, shampoos and skin care categories. The business continues to receive  accolades for its product innovation initiatives. 
The quarter saw the roll-out of 'Vivel Active Fair'  fairness skin cream to more target markets. In a very short period of time, the  brand has garnered a healthy market share in launch markets. 'Fiama Di Wills'  with its new 'Aqua Pulse Bath Care' line of shower gel and bathing bar has  augmented the brand franchise to men and has been well received in launch  markets. The 'Vivel' brand saw new product launches directed towards enhancing  consumer benefits through 'Vivel Luxury Creme', 'Vivel Healthy Glow' and 'Vivel  Sandal Glow' soaps.
The business entered the domestic Talc market with the  launch of 'Fiama Di Wills Face and Body Talc' in May 2011 in select markets.  This product contains 'Enviro Defense Complex' that protects skin from sun  damage and provides differentiated skincare benefits. It has been launched in  three variants viz., 'Swiss Soft', 'European Lite' and 'Australian Care in  Sun'.
The business continues to invest in building a strong  portfolio of products and brands through well-defined research and development  strategies backed by the Company's state-of-the-art R&D Centre. It is also  continuously enhancing the quality of engagement with consumers through  efficient deployment of media, direct contact and promotional activities across  conventional and new age consumer connect avenues.
Education & Stationery Products 
The Education & Stationery Products business  registered a robust revenue growth during the quarter. The business continues  to consolidate its market leadership position in the notebook segment while the  recent additions in the scholastic products range are gaining larger consumer  franchise.
The 'Classmate' range of products continued to be sourced  from best-in-class vendors. The paper used in Classmate notebooks leverages the  Company's world-class fibre line at Bhadrachalam which is India's first ozone  treated elemental chlorine free facility. Classmate notebooks continue to  feature different aspects of sustainability as core themes, such as 'Global  Warming', 'Save the Environment' and  'Save the Tiger', to name a few. These  product values, which are contributing significantly to creating sustainability  awareness among the country's younger population, have distinctly enhanced  Classmate's brand equity. 
Working in tandem with the Company's Paperboards &  Specialty Paper Division (PSPD), the business has positioned 'Paperkraft' as  the finest 'green' paper for business applications viz.  copy-scan-print-fax. Paperkraft's  'green' credentials are supported, among other factors, by the Company's  membership of the prestigious Global Forest & Trade Network, an  international initiative of the WWF (World Wide Fund for Nature).
Lifestyle Retailing
During the quarter, the business consolidated and  strengthened its position in the branded apparel market with the presence of  'Wills Lifestyle' expanding to 75 exclusive stores in 40 cities and more than  150 'shop-in-shops' in leading departmental stores. Continued association with  the country's most prestigious lifestyle event 'Wills Lifestyle India Fashion  Week', helped reinforce the premium imagery of the 'Wills Lifestyle' brand. 
In the popular segment, 'John Players' continued to expand  its strong pan-India presence during the quarter. 'John Players' has become a  leading brand in the segment, with new products such as denims, knits and  jackets. The continued celebrity association with the popular film star, Ranbir  Kapoor, was well received by consumers and further enhanced brand desirability.
Cigarettes 
The Company's relentless focus on providing world-class  products to consumers enabled it to sustain its leadership position in the  industry. Innovation and consumer centricity have enabled the business to  deliver superior value through its brand portfolio of well crafted blends,  contemporary packaging styles and use of state-of-the-art manufacturing  technology. Several initiatives across the brand portfolio in terms of pack  modernization, improvement in smoke profile and introduction of new brands and  variants have bolstered the Company's market standing and improved overall  market share. On the manufacturing front, investments continued to be made  towards enhancement of quality, productivity and variety.
  The cause for concern, however, remains the severe  taxation and regulatory milieu for cigarettes in India. Despite cigarettes  constituting only 15% of overall tobacco consumption, the larger proportion of  tobacco consumption is in other forms such as bidi, khaini, gutkha, zarda etc.,  both Central and State governments have followed a regime of high rate of tax  increases on cigarettes with little or no tax on other forms of tobacco  consumption. The resultant discriminatory taxation on cigarettes coupled with a  growing incidence of smuggling and illegal manufacture, continue to be the  biggest challenge for the Indian cigarette industry.
The problem of discriminatory taxation on cigarettes was  further exacerbated during the quarter with many State Governments increasing  the rate of VAT. These rate increases by the States is completely against the basic  tenets of VAT enshrined in the White Paper on VAT issued by the Empowered  Committee of State Finance Ministers, wherein it is unequivocally stated - " ...the multiplicity of rates in the existing structure will be done away with  under the VAT system... Under 4% VAT rate category, there will be the largest  number of goods (about 270), common for all States, The remaining commodities,  common for all States, will fall under the general VAT rate of 12.5 %."
The Company has, repeatedly drawn the attention of policy-makers  to the fact that sub-optimal taxation practices of States - like differential  VAT rates - may well derail the implementation of GST with a unitary standard  of tax across the Indian market, apart from encouraging unscrupulous tax  arbitrage.
The high rates of Central Excise and VAT has helped fuel  the menace of illegal trade in cigarettes. It is estimated that the burgeoning  illegal trade in cigarettes costs the Exchequer more than Rs. 3,000 crores per  annum in lost revenues apart from offering products of dubious and inferior  quality to consumers. As per recent independent international market studies,  illegal trade constitutes more than 16% of the total industry size making India  6th largest globally in illicit cigarette trade and one of the fastest growing  in the world - 58% over the period 2004 - 2009. In line with international  trends, contraband trade in cigarettes results in funds flowing into the  coffers of criminal syndicates with consequential detrimental impact on civil  society by way of heightened law and order problems.
Despite the challenging market conditions, the Company  remains confident of leveraging its internationally benchmarked product  quality, the resilience of its brands and the superiority of its competitive  strategies to consolidate its leadership position in the industry.
Hotels
During the quarter, the Hotels business posted a topline  of Rs. 230 crores representing a growth of 10% and strong improvement in  profits at Rs. 51 crores growing by 33%.
  The Company's commitment to 'Responsible Luxury' was  further reinforced with all its premium luxury hotels being certified at the  highest LEED Platinum rating. This milestone has uniquely positioned the  Company's Hotels business as the first hotel chain in the world to achieve such  distinction.
In view of the positive long term outlook for the Indian  hotel industry, the business continues to sustain its aggressive investment-led  growth strategy. Construction activity of the new super luxury properties at  Chennai, Kolkata and at Classic Golf Resort near Gurgaon are progressing  satisfactorily. In addition, several new projects including joint ventures and  management contracts are on the anvil to rapidly scale up the business.
Paperboards, Specialty Papers &  Packaging
The business posted an impressive performance during the  quarter with Segment Revenues and Segment Results growing over 20% driven by a  combination of enriched product mix and better realisations. 
The business, continued to leverage its integrated model -  access to high-quality fibre from the economic vicinity of the Bhadrachalam  mill, in-house pulp mill and state-of-the-art manufacturing facilities on the  one hand and a robust forward linkage with the Education and Stationery  Products business on the other - to further consolidate its leadership status  in the Indian Paper and Paperboards industry. In order to sustain its  pre-eminent position in the Paperboards segment, investment in a  state-of-the-art machine is underway and is progressing as per schedule.
The Packaging and Printing business continues to provide  strategic sourcing support to the Cigarette, Foods and Personal Care  businesses. The business also leveraged its state-of-the-art investments in  flexibles and carton lines to deliver value-added packaging to key customers in  the consumer electronics and FMCG industries. Sales to external customers  registered robust growth. Investments in a new carton line are underway to  cater to the growing demand in this segment.
Agri Business
The Agri business segment posted a strong performance  during the quarter with Segment Revenues and Segment Profits growing by 26% and  21% respectively. This impressive performance was driven by higher trading  volumes and improved realisations in soya, wheat and coffee.
The business continues to provide strategic sourcing  support to the Company's Cigarette and Branded Packaged Foods business by  ensuring high quality supplies. Construction activity of the new green leaf  threshing facility in Karnataka is progressing satisfactorily.
Contribution to Sustainable Development
The Company, foreseeing the unprecedented threat to  sustainable development arising out of poverty, environmental degradation and  climate change, has vigorously pursued a conscious strategy to align its businesses  to serve a larger societal purpose. Unique business models have been crafted to  synergistically deliver economic, environmental and social value. ITC today, is  the only company in the world of comparable size to be 'carbon positive',  'water positive' and 'solid waste recycling positive' even as it has created  sustainable livelihood opportunities for over 5 million people.
The Company's Social Investments Programme aims to address  these challenges through a range of activities with the overarching objective  of creating sustainable sources of livelihood for the stakeholders. The  footprint of the Company's Social Investments Programme has spread to 60  districts in the States of Andhra Pradesh, Bihar, Karnataka, Kerala, Madhya  Pradesh, Maharashtra, Orissa, Rajasthan, Tamil Nadu, Haryana, Uttar Pradesh and  West Bengal.
With the objective of improving the quality of life of  people living in proximity of the Company's manufacturing units, the Economic  Empowerment Programme for Women covered 15,744 women through 1,359 self-help  groups (SHG) with total savings of Rs. 222 lakhs. More than 38,000 women  were gainfully employed either through micro-enterprises or assisted with loans  to pursue income generating activities. Over 2,80,000 children have been  covered under the Supplementary Education Programme, through 2,715  Supplementary Learning Centres.
The advances made towards contributing to India's  sustainable development goals have been possible, in large measure, due to the  Company's partnerships with some globally renowned NGOs like BAIF Institute for  Rural Development, DHAN Foundation, Foundation for Ecological Security (FES),  Mysore Resettlement and Development Agency (MYRADA), Pratham, Self Employed  Women Association (SEWA), Self Reliant Initiatives through Joint Action  (SRIJAN) and Watershed Organisation Trust (WOTR). These partnerships, which  bring together the best-in-class management practices of the Company and the  development experience and mobilisation skills of NGOs, will continue to  provide innovative grassroot solutions to some of India's most challenging  problems of development in the years to come.
The Company pro-actively pursues a low-carbon growth  strategy that addresses climate change mitigation and adaptation through  several innovative and pioneering initiatives. This integrated strategy  encompasses large scale afforestation initiatives for carbon sequestration,  increasing use of renewable energy in its operations, continuous efforts  towards energy conservation and efficiency, establishment of inspirational  green buildings, extensive watershed development programmes and promotion of  sustainable agricultural practices amongst farming communities. This is  manifest in the Company's Social and Farm Forestry programme that covers nearly  1,16,000 hectares, its Integrated Watershed Development programmes that  irrigate over 69,000 hectares of water-stressed land, as well as in the credo  of 'Responsible Luxury' of the Company's Hotels business which is today the  world's greenest hotel chain, with all premium luxury hotels being LEED  Platinum certified.
The Company's 'WOW - Wealth Out of Waste' programme has  been instrumental in creating awareness amongst the public on the benefits of  the 'Reduce-Reuse-Recycle' approach. The waste recycling initiatives  implemented by the programme have contributed significantly to the protection  of the environment, as well as in improving civic amenities, public health and  hygiene. The Company benefits from the generation of sustainable raw material  sources, while conserving precious environmental resources and providing  considerable livelihood opportunities.
The footprint of the Company's Social Investments  Programme can be viewed at a glance in the following chart: 
  
  
    | Intervention Areas | 
    Unit of Measurement  | 
    Cumulative till date | 
  
  
    | Total    Districts Covered | 
    Number | 
    60 | 
  
  
    Social Farm Forestry 
      Soil and Moisture Conservation Programme | 
          Hectare 
      Hectare  | 
     116143       
      69484 | 
  
  
    Sustainable Agricultural Practices 
      Organic Fertiliser Units | 
     
      Number | 
     
      13812 | 
  
  
    Sustainable Livelihoods Initiative 
      Cattle Development Centres 
      Animal Husbandry Services | 
     
      Number 
      Artificial Insemination doses (in lakhs) | 
     
      250 
      6.15 | 
  
  
    Economic Employment of Women 
      Self Help Groups Members 
      Livelihoods created | 
     
      Persons 
      Persons | 
     
      15744 
      38746 | 
  
  
    Primary Education 
      Beneficiaries | 
     
      Children (in lakhs)  | 
     
      2.80 | 
  
  
    Health and Sanitation 
      Low Cost Sanitary Units | 
     
      Number | 
     
      3221 | 
  
 
The Board of  Directors, at its meeting in Kolkata on 28th July 2011, approved the financial  results for the quarter ended 30th June 2011, which are enclosed.