Post-Tax Profits up 23.6%
May 25, 2012
Financial Results for the Year ended 31st March, 2012
The  Company posted yet another year of impressive results with topline growth and  high quality earnings reflecting the robustness of its corporate strategy of  creating multiple drivers of growth. This performance is particularly  remarkable when viewed against the backdrop of the extremely challenging business  context in which this was achieved, namely, a slowdown in the economic growth,  sustained high inflation and continuing cascading impact of arbitrary increases  in VAT on cigarettes. 
Gross  Revenue for the year grew by 14.2% to Rs. 34871.86 crores. Net Revenue at  Rs.24798.43 crores grew by 17.2% primarily driven by a 23.6% growth in the  non-cigarette FMCG businesses, 20.0% growth in Agri business and 16.6% growth  in the Cigarettes segment. Pre-tax profits increased by 22.4% to Rs. 8897.53  crores while Net Profits at Rs. 6162.37 crores registered a growth of 23.6%.  Earnings Per Share for the year stands at Rs. 7.93 (previous year Rs. 6.49).  Cash flows from Operations stood at Rs. 8334 crores compared to Rs. 7528 crores  in the previous year.
For the 4th quarter, Net  Turnover at Rs. 6861.35 crores registered a growth of 17.6% driven by robust  performance in the Non-cigarette FMCG, Agri and Cigarettes segments. Pre-tax  profits at Rs. 2268.36 crores and Post Tax profits at Rs. 1614.36 crores grew  at an impressive rate of 23.5% and 26.0% respectively over the same period last  year. 
The  Directors are pleased to recommend a Dividend of Rs. 4.50 per share (previous  year - Dividend Rs. 2.80 per share and Special Dividend Rs. 1.65 per share) for  the year ended 31st March, 2012. Total cash outflow in this regard will be Rs.  4089.04 crores (previous year Rs. 4002.09 crores) including Dividend  Distribution Tax of Rs. 570.75 crores (previous year Rs. 558.62 crores).
FMCG 
Branded Packaged Foods
The Branded Packaged Foods business grew  significantly during the year, recording robust growth in revenues and enhanced  market standing across segments. Value capture was improved through cost  optimisation across the supply chain and optimal capital deployment. The  quality of the Company's products continues to be 'best-in-class' in the  industry across all segments. Continuing investments in R&D and product development have enabled the business launch successful and innovative products. 
During the year, the business witnessed sustained  inflationary pressure on input costs. Supply side driven constraints coupled  with growing demand caused prices of packaging materials, edible oil and  industrial fuels to remain at inflated levels. These cost pressures were  mitigated through a combination of improvements in product and process  efficiencies, smart sourcing and supply chain initiatives. 
The business ventured into the Instant Noodles  category towards the end of 2010. The product has been well received by  consumers and is already the second largest Instant Noodle brand in the  country. Focused market research, deep consumer insights and innovative product  formats under the 'Sunfeast Yippee!' brand are expected to further strengthen  consumer traction in this fast growing and highly competitive industry segment.
In the Staples category, 'Aashirvaad' atta  strengthened its leadership position aided by the performance of Aashirvaad  'Multi-grain' atta. Premium offerings of Aashirvaad 'Multi-grain' and 'Select'  brands continued to grow rapidly, aided by a growing proportion of consumers  shifting to these valued added propositions. 
The Biscuit industry also witnessed impressive  growth during the year and the 'Sunfeast' brand continued to do well across  product platforms. Portfolio enrichment was driven through launch of Sunfeast  Dark Fantasy Choco Fills and Sunfeast 'Dual' Dream Cream. These two innovative,  'first to market' flavours created excitement amongst consumers and  significantly enhanced the consumer franchise of the 'Sunfeast' brand. 
In the Confectionery category, 'Candyman' & 'mint-o' continued to register strong growth during the year. The category  witnessed two launches with mint-o Gol Green and mint-o Strong. The continued success of Toffichoo, Lacto  and Choco-Double eclairs provided further impetus to the overall growth of the  Confectionery business.  
In the Salty Snacks segment, the market standing of  the 'Bingo!' brand has significantly improved through enhanced brand building  efforts. Use of digital media, word of mouth and clutter breaking  advertisements improved brand salience. The product portfolio was further strengthened during the year with the  launch of a new product format - 'Tangles' and a new innovative variant - 'Mad  Angles Masti Chaat'. 
The business continues to invest in manufacturing  and distribution infrastructure to support larger scale and improve reach and  availability. 
Personal Care Products
The  Personal Care Products business continued to make significant strides in  strengthening its portfolio through a slew of new launches and extensions in  the Soaps, Shampoos and Skin Care categories. The business continues to roll  out its product offerings under the 'Essenza Di Wills', 'Fiama Di Wills',  'Vivel' and 'Superia' brands across new geographies and is focused on  addressing various consumer benefit segments with the introduction of new  variants. 
The  year saw the successful introduction of a new range of soaps under the 'Vivel'  franchise with the launch of 'Vivel Luxury Creme' variant and a new offering  'Vivel Clear 3-in-1' in the transparent soap segment. The business continues to  receive accolades for its product innovation initiatives. In continuation of  previous years' trends, this year, the 'Vivel Clear 3-in-1' transparent soap  was voted 'Product of the Year' in the soaps category. 
The  business entered the Talcum Powder category during the year by launching 3  variants under the Fiama Di Wills brand in select markets. During the year, the  business also made a foray into the fast growing Face Wash category with  offerings under the Fiama Di Wills and Vivel brands. The fairness cream  portfolio was augmented with the introduction of a new variant under the  Superia brand. These initiatives have received encouraging consumer response  and are being rolled out to target markets. 
The  business used a mix of smart sourcing, value engineering and cost management  measures to mitigate the impact of high and volatile commodity prices. 
The  business continues to leverage its strengths to maximise opportunities in the  rapidly transforming landscape of Beauty and Personal Care Products in India. 
Education & Stationery Products 
The  business is amongst the leading and fastest growing players in the Indian  stationery market. Its flagship brand 'Classmate' is India's leading student  notebook brand with a distribution footprint of over 75,000 stationery retail  outlets across the country. Besides  notebooks, the 'Classmate' brand offers a wide range of products that include  ball and gel pens, wood cased and mechanical pencils, mathematical instruments,  erasers, sharpeners and scales. 'Classmate' also endorses 'Colour Crew', an art stationery brand,  comprising a range of wax crayons, colour pencils and sketch pens for young  children. 
During  the year, the business took significant steps to strengthen 'Paperkraft', its  executive and office supplies stationery brand. Working in tandem with the Company's Paperboards & Specialty  Papers Division, the business has positioned 'Paperkraft' as the finest green  paper for business applications viz. copy-scan-print-fax. Paperkraft's green  credentials are supported, among other factors, by membership of the  prestigious Global Forest & Trade Network. 
The  education & stationery products industry continues to grow on the back of  massive government and private investments in the education sector. The Company's strong brands - 'Classmate'  and 'Paperkraft' - with increasing consumer franchise, high quality product  range and excellent distribution infrastructure is advantageously positioned to  respond to this opportunity. 
Lifestyle Retailing
During  the year, the business posted strong growth in revenues and continued to  strengthen its market position in the branded apparel segment. The business's  focus on cost management actions and improvements in operational efficiencies  helped to partly offset the adverse impact of tax and cost increases.  
In  the Premium segment, Wills Lifestyle with its superior product variety and  richer product mix, continued to enjoy strong consumer franchise. The retail  footprint was expanded to 86 exclusive stores across 40 cities and more than  300 'shop-in-shops' in leading departmental stores and multi-brand outlets.  This was supported by significant improvements in product range, enhanced  availability and impactful visibility resulting in volume growth across  channels.
In  the 'Popular' segment, John Players has established a strong pan-India presence  with over 340 Flagship Stores and 1100 Multi Brand Outlets and Departmental  Stores. The denims sub-brand registered strong growth as a result of an  enhanced range, premium differentiated washes and contemporary fits, and has  received positive consumer and trade response.
Incense sticks (Agarbatti)
The  Agarbatti business recorded an impressive growth in revenues and enhanced  market standing during the year, driven by increasing consumer franchise for  the `Mangaldeep' brand combined with deeper distribution reach and innovative  consumer offerings. Mangaldeep is the second largest national brand in the  industry. 
During  the year, the business launched several new variants under the umbrella brand - 'Mangaldeep'. These variants have  received wide consumer acceptance and are being rolled out across India. The  year also saw the business offering unique products coinciding with festivals. 
In  line with the Company's commitment to the 'Triple Bottom Line', the Agarbatti  business provides livelihood opportunities to more than 12,000 persons through  small scale entrepreneurs, NGOs and Self Help Groups across India. 
Safety Matches
The  Safety Matches business maintained its market standing driven by continued  consumer preference for its strong brand portfolio across all market segments.  With sustained escalation in the prices of raw materials like wood, paperboard  and key chemicals, industry margins remained under severe pressure during the  year. The business mitigated the  adverse impact of input cost increases through actions initiated during the  year. 
The  business continues to partner with multiple units from the small scale sector  by sourcing a significant portion of its requirement from this sector. A uniform taxation framework which provides  a level playing field to all manufacturers is necessary to trigger the required  investments for modernisation, which in turn will create a safe working  environment for the working population engaged in the industry. Government policy should create this  supportive environment to enable the industry to become globally competitive. 
Cigarettes
The  Cigarettes industry in India continues to be impacted by an environment of  rapidly escalating challenges and discriminatory taxation. The steep increase  in the tax rates on cigarettes, both at the Central and at the State level, has  led to the undesirable consequence of shifting consumption patterns to lightly  taxed or tax evaded tobacco products besides fuelling the rampant growth of  illegal cigarettes. In effect, the spiralling tax rates have only led to  sub-optimising the revenue potential from this industry without achieving the  stated objective of a reduction in overall tobacco consumption.
The  steep hike in Excise Duty rates announced in the Union Budget 2012 will further  exacerbate the problem of discriminatory and high taxation on cigarettes within  the tobacco industry.
The  accelerated tax increase on cigarettes relative to other tobacco products has  shifted tobacco consumption to cheaper, lightly taxed or tax evaded products  like Bidi, Khaini, Chewing Tobacco and Gutkha which are the most dominant forms  of tobacco consumption in India and constitute as much as 85% of total usage.  The objectives of revenue maximisation and tobacco control have been severely  compromised by this lopsided tax policy on Cigarettes which now contributes  over 74% of tax revenue, whilst accounting for less than 15 % of tobacco  consumption. 
The  domestic legal cigarette industry is faced with the growing menace of illegal  cigarettes. Independent research indicates that, in India, whilst there is a  fall in volumes of 'duty paid' cigarettes by 4.4% during the period 2005 to 2010,  the 'duty-not-paid' volumes grew by 49.3% during the same period. India has now  been recognised as one of the leading destinations for Illegal cigarettes. 
Attractive  tax arbitrage opportunities, due to high level of taxes on the legal domestic  Cigarette industry in India, incentivises illegal flow of cigarettes into the  country, especially of internationally advertised and known brands. Coupled  with our porous borders, cigarette imports under Open General License (OGL)  make it extremely difficult to monitor and regulate the inflow of illegal  stocks. Further, with the domestic Cigarette industry being strictly regulated,  including compulsory licensing under the Industrial (Development & Regulation) Act, 1951, a liberal import policy is contrary to the Government's  tobacco control policies. This is also detrimental to the interests of Indian  tobacco farmers, as it directly impacts the demand for indigenous tobacco by  the domestic industry.
The  demographic construct of India's population calls for multiple price points to  meet the needs of the country's diverse consumer segments. The growth of  illegal cigarettes is also aided by the vacuum created at lower price points,  where legal industry has been unable to operate, due to a disproportionately  high tax burden. Further, the lacunae in the provisions of the Industrial  (Development & Regulation) Act, 1951 encourages 'fly by night' operators to  manufacture illegal cigarettes without obtaining requisite licenses and  clandestinely clear them without payment of taxes.
The  Company, along with other stakeholders and industry bodies continues to  represent to the regulatory authorities seeking a non-discriminatory tax and  regulatory policy on tobacco products in the interest of the Government  exchequer, domestic farmer community and industry.
Despite  a difficult operating environment in the market place, it is gratifying to  report that the business further improved its market standing during the year.  The business's uncompromising commitment to continuous and consistent offerings  of value-added, world-class products has been reinforced through innovations in  product development and launch of differentiated offers. The portfolio has been  strengthened through strategic investments in product quality and technology.
A  premium line of hand-rolled cigars launched in 2010 under the brand name  'Armenteros' has gained significant  consumer franchise, competing against world renowned Cuban and other cigar  brands. The Armenteros range of cigars is now available in premium outlets  across key cigar markets and is expected to further consolidate and grow its  franchise.
The  Cigarette business faces the daunting challenges of an unprecedented high  incidence of taxation, complex tax structure, rising illegal trade and a discriminatory  regulatory climate. Despite these challenges, the relentless pursuit of  excellence in building robust, world class brands and innovation in processes  and investment in appropriate state-of-art technologies will enable it to  further consolidate its market standing.
Hotels
The  hospitality industry in India continued to be impacted by the slowdown of the  domestic economy and adverse economic environment of the international feeder  markets of the US and Europe. While the US market appears to be on the path of  slow recovery and holds promise for the future, the European market is yet to  come out of its debt problems and recession. As a result, both international  and domestic business segments for the luxury hotels business remained muted.
In  the backdrop of these difficult circumstances, the Hotels business registered a  marginal growth in revenues and profits, while maintaining its leadership  position in terms of operational efficiency as reflected by the PBDIT to Net  Revenue ratio. 
Recognising  the changing preferences of the business traveller, the business launched a new  brand this year viz. 'My Fortune' which is designed to cater to the upscale business traveller in the mid market  to upscale segment. The first 'My Fortune' hotel was launched in Chennai during  the year and further expansion of the new brand is planned going forward.
During  the year, the premier hotel at Jaipur the Rajputana Palace has been upgraded  from the 'WelcomHotel' category to 'ITC Hotel' and its co-branding from the  'Sheraton' brand to 'The Luxury Collection'. The hotel is now known as the 'ITC  Rajputana' in line with other premium properties of the ITC Hotels chain. The  business remains committed to 'Responsible Luxury' and continues to be the only  green hotel chain in the world. 
In  view of the positive long term outlook for the Indian Hotel industry, the  business continues to sustain its investment-led growth strategy. Construction  of the new super luxury property, ITC Grand Chola, at Chennai is now complete  and slated to open in early 2012-13. The construction activity of the new  luxury properties at Kolkata and at Classic Golf Resort near Gurgaon are  progressing satisfactorily. In addition, several new projects, including joint  ventures and management contracts are on the anvil to rapidly scale up the  business across all brands.
Paperboards, Paper & Packaging
The  Paperboards, Paper and Packaging segment recorded yet another year of steady  growth in revenues and profits. Segment Revenues grew by 12.6% over the  previous year to touch Rs.4130 crores. Segment Results at Rs. 937 crores  reflect a growth of 14.3%.
The  year under review witnessed steep hikes in the cost of chemicals and coal as  well as curtailment in supplies of coal by the government through the reduction  of allocations, forcing the industry to buy high cost coal in the open market.  These factors, together with the sharp depreciation of the Rupee, adversely  impacted the industry. However, the business with its integrated operations and  strategic cost management actions was able to minimise the adverse impact of  these cost escalations.
The  Packaging and Printing business continues to provide contemporary and superior  packaging solutions facilitated by its state-of-the-art technology and  processes. The business continues to provide strategic support to the Company's  FMCG businesses by providing innovative packaging solutions and security of  supplies in addition to delivering benchmarked international quality at  competitive costs.
The  Packaging and Printing business continued to leverage its multiple packaging  platforms to expand business in the domestic and export markets, and grew  volumes both from existing customers as well as from enlargement of its  customer base. During the year, the business continued to invest in  contemporary technologies in flexibles and paperboard packaging at the Haridwar  and Chennai facilities.
Agri Business
The  Agri Business segment posted a strong performance with Segment Revenues and  Profits growing significantly during the year. The business's uniquely  structured commodity sourcing business model with strong competencies in  multi-location sourcing, logistics and supply chain management was able to  leverage its strengths to improve value capture in the soya market and  significantly expand business scale.  
Despite  adverse conditions in Leaf tobacco demand and supply situation, the business  was able to sustain the demand for Indian tobaccos through focused strategies  leveraging its sources of competitive advantage in crop development, product  integrity, strategic sourcing and superior processing capability. Significant  volumes of flue cured tobaccos were garnered through superior understanding of  customer requirements and delivering committed quality and value to the  customer. The business continues to focus on superior quality and varietal  offerings to customers in the burley segment through collaborative and  customised programmes. The business is also engaged with potential customers  across the globe and actively explored market opportunities in the growing  smokeless tobacco segment through customised offerings. 
The  business continued to provide strategic sourcing support to the Company's  Cigarette business and continued to leverage the e-Choupal network to source  identity preserved specific grades of high quality wheat for the Branded  Packaged Foods business. In sourcing chip stock potato for the 'Bingo!' brand of potato chips, the business  continued its initiative of sourcing locally grown potatoes (closer to  manufacturing units) in order to support local farmers and minimise logistics  costs.
Contribution to Sustainable Development
Inspired  by a vision to subserve a larger national purpose and abide by the strong value  of Trusteeship, ITC has crafted innovative business models to create larger  societal capital while simultaneously delivering long term shareholder value.  This overarching aspiration to create meaningful societal value is manifest in  ITC's strategy to enhance the competitiveness of value chains of which it is a  part. It has therefore been a conscious strategy of the Company to deliver  corporate social responsibility in the context of its businesses, by enriching  value chains that encompass the most disadvantaged sections of society,  especially those residing in rural India, through economic empowerment based on  grass-roots capacity building. In pursuit of the Company's commitment to the  Triple Bottom Line, ITC's Social Investments Programme continues to be driven  by the needs and concerns of two important stakeholders - the rural communities  with whom the Company's agri-businesses have forged a long and enduring  partnership; and the communities (both rural and urban) residing in close  proximity of our manufacturing units. The Social Investments Programme aims to  address key challenges these stakeholders face in terms of livelihoods.  
The  Company addresses these challenges through a range of activities with the  overarching objective of creating sustainable sources of livelihoods for our  stakeholders: (a) For rural communities, the attempt is to diversify farming  systems by broad-basing the farm and off-farm based livelihoods portfolio of  the poor through an integrated approach that includes the development of  wastelands, watersheds, agriculture and dairy. (b) In the catchment habitations  of manufacturing units, the focus is on creating livelihoods through agarbatti  production and developing social capital to prepare the beneficiaries for  relevant and contemporary skills. 
The  footprint of the Company's Social Investments Programme now extends to 60  districts in the states of Andhra  Pradesh, Bihar, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Rajasthan, Tamil Nadu, Uttar Pradesh, and  West Bengal. 
The  Company's pioneering initiative of wasteland development through the Social  Forestry Programme, currently covers 24,196 hectares in 1,319 villages,  impacting nearly 30,000 poor households. The initiative is aligned to our pulpwood supply chain to create a  sustainable source of raw material for the Company and also to meet the energy  requirements of rural households. The highlight of this year has been the  introduction of the Agro Forestry model. Another significant achievement of the  year was the successful completion of the FSC - FM (Forest Stewardship Council  - Forest Management) Certification audit. 
The  coverage of the Company's Soil and Moisture Conservation programme, designed to  assist farmers in identified moistures-stressed districts, increased by another  24,942 ha. 467 water-bodies were  created during the year. The total area covered under the watershed programme  cumulatively stands at 89,441 hectares. ITC signed two new MoUs with the Government of Rajasthan for promoting  sustainable livelihoods through watershed development in the districts of Bundi  and Pratapgarh under MGNREGA.
The  Improved Agricultural Programme this year focussed on two new initiatives: the  direct recharge of defunct wells, with a coverage of 61 wells and improved  agricultural practices through 37 farmer schools with 918 farmer students and  demonstration plots to ensure methodical and systematic learnings. 
The  Sustainable Livelihoods initiative of the Company strives to create alternative  employment for surplus labour and thereby decrease pressure on arable land by  promoting non-farm incomes. The  programme for genetic improvements of cattle through artificial insemination to  produce high-yielding crossbred progenies has been given special emphasis  because it reaches out to the most impoverished and has the potential to enable  them to live with social and economic dignity. 83 new Cattle Development  Centres were established during the year, taking the total to 293 centres  covering more than 5,000 villages, which provided 2.32 lacs artificial  inseminations during the year. Taking the next step in the development of a  viable livestock economy, Dairy Development in Munger was a major focus area  this year. Farmers from 60 villages  were mobilised for milk procurement on 3 milk routes. 
The  Women Empowerment Programme covered over 16,000 women through 1,380 self-help  groups (SHG) with total savings of Rs 285 lakhs. Cumulatively, more than 39,000 women were gainfully employed  either through micro-enterprises or assisted with loans to pursue income  generating activities. Over 19,000 new students were covered through  Supplementary Learning Centers and Anganwadis. Of these, 952 first generation learners were enrolled into formal  schools for the first time in their lives. 919 youth were covered this year by  the skills development initiative. 
The  advances made towards contributing to India's sustainable development goals  have been possible, in large measure, to the Company's partnerships with some  globally renowned NGOs like BAIF,  Dhan, FES, MYRADA, Pratham, SEWA, SRIJAN, DSC  and WOTR. These partnerships,  which bring together the best- in- class management practices of the Company  and the development experience and mobilisation skills of NGOs, will continue  to provide innovative grass-roots solutions to some of India's worst problems  of development in the years to come. 
  
  
    | Intervention Areas | 
    Unit of Measurement  | 
    2011-12 
      (Cumulative Achievement) | 
  
  
    | Total Districts Covered | 
    Number | 
    60 | 
  
  
    Social Forestry 
      Soil and Moisture Conservation 
      Programme | 
    Hectare 
    Hectare | 
    24,196 
      89,441 | 
  
  
    Sustainable Agricultural Practices 
    Organic Fertiliser units | 
     
      Number | 
     
      13,943 | 
  
  
  
    Sustainable Livelihoods Initiative 
      Cattle Development Centres 
      Animal Husbandry Services | 
     
      Number 
      AI doses(Lakhs) | 
     
      293 
      8.07 | 
  
  
    Economic Employment of Women 
      SHG Members 
      Livelihoods created | 
     
      Persons 
      Persons | 
     
      16,280 
      39,700 | 
  
  
    Primary Education 
      Beneficiaries | 
     
      Children(Lakhs) | 
     
      2.66 | 
  
  
    Health and Sanitation 
      Low Cost Sanitary Units | 
     
      Number | 
     
      3595 | 
  
 
The Board of Directors, at its meeting in Kolkata on 25th May 2012, approved the financial results for the year ended 31st March 2012.