Post-Tax Profits up 21.5%
Oct 24, 2011
Financial  Results for the Quarter ended 30th September, 2011
ITC  posted yet another impressive performance with healthy topline growth and high  quality earnings during the quarter. Net Turnover at Rs.5974 crores grew by 17.5% primarily driven by  Branded Packaged Foods, Education & Stationery Products, Lifestyle  Retailing, Agri and Cigarettes businesses. Pre-tax profits grew by 21.1% to Rs. 2215 crores while post-tax profits at Rs. 1514 crores registered a growth of 21.5%.  Earnings Per Share for the quarter stood at Rs.1.95.
FMCG
Branded  Packaged Foods
The Branded Packaged Foods business continued to  expand rapidly with sales and profitability improving across categories during  the quarter. The business achieved  significant growth in revenues aided by new launches and product extensions to  target markets. Sales of value-added and premium products grew at a faster pace  leading to portfolio premiumisation and an enriched sales mix. Improvement in  profitability was further aided by smart commodity sourcing, better market  servicing and strategic cost management initiatives. 
During the quarter, the 'Sunfeast' Biscuits category  continued to grow significantly, especially in the value-added and premium end.  The 'Sunfeast' range was further strengthened with the launch of 'Dream Cream'  split cream variants of 'Choco-Vanilla' and 'Strawberry-Vanilla' flavours.  Coupled with the extension of its premium 'Dark Fantasy' range of cream and  'Dark Fantasy Choco Fills' biscuits to more markets and new variant launches,  the 'Sunfeast' range witnessed enrichment of its portfolio. 
In the Staples category, 'Aashirvaad' atta  consolidated its leadership position with revenues being driven by improved  realisations and higher volumes. In the premium  end, Aashirvaad 'Multi-grain' and 'Select' brands continued to grow rapidly  aided by increasing consumer franchise.
In the Savoury Snacks segment, the 'Bingo!' range of  potato chips and finger snacks achieved robust sales growth during the quarter.  This growth was driven by further strengthening consumer connect, aided by  clutter-breaking advertising, 360 degree brand inputs and impactful consumer  offers. During the quarter, the  business launched 'Bingo! Tangles' in an innovative product format under the  finger snacks range. The initial response for 'Bingo! Tangles' has been  encouraging.
In the Noodles segment, 'Sunfeast Yippee!' continued  to gain consumer franchise and is being further extended to target markets. 
In the Confectionery segment, 'Candyman' sustained  its market leadership position in its operating segment. During the quarter,  the segment portfolio was further fortified with the launch of 'Lychee' variant  of 'Toffichoo' and 'mint-O Strong'. 
The business continues to invest in manufacturing  and distribution infrastructure to support larger scale in view of the growing  demand for its products and maximise the benefits of distributed manufacture  for servicing proximal markets. 
Personal  Care Products
The Personal Care Products business' product  offerings under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel' and 'Superia'  brands continued to gain consumer franchise with revenues growing significantly  during the quarter. The business continues to launch products that deliver  various consumer benefits in the soaps, shampoos and skin care categories.
The business extended the availability of 'Vivel  Active Fair' fairness cream to target markets. In a relatively short period of  time, the brand has garnered a healthy market share in launch markets. 'Fiama  Di Wills' with its new 'Aqua Pulse Bath Care' line of shower gel and bathing  bar and 'Vivel' with its new product variants - 'Vivel Luxury Crème', 'Vivel  Healthy Glow', 'Vivel Sandal Glow' - continued to be well received by the  consumer. These new products are being  rolled out to target markets.
The business' foray into the domestic Talc market  with the launch of 'Fiama Di Wills Face and Body Talc' in select markets has  been well received.
The business continues to make investments in product innovation, quality and R&D aimed at  delivering specific consumer benefits. It is also continuously enhancing the  quality of engagement with consumers through efficient deployment of media,  direct contact and promotional activities across conventional and new age  consumer connect avenues.
Education  & Stationery Products
The  Education & Stationery Products business maintained its impressive revenue  growth trajectory during the quarter. The business continues to consolidate its  market leadership position in the notebooks segment under the brand 'Classmate'  and is leveraging the 'Classmate' and 'Paperkraft' brands to enhance its  portfolio of scholastic products comprising pens, pencils and geometry boxes.
The paper used in Classmate  notebooks leverages the Company's world-class fibre line at Bhadrachalam which  is India's first ozone treated elemental chlorine free facility. Classmate  notebooks continue to feature different aspects of sustainability as core  themes, such as 'Global Warming', 'Save the Environment' and 'Save the Tiger',  to name a few which have distinctly enhanced Classmate's brand equity. 
Working in tandem with the Company's Paperboards  & Specialty Papers Division (PSPD), the business has positioned  'Paperkraft' as the finest green paper for business applications viz.  copy-scan-print-fax. Paperkraft's green  credentials are supported, among other factors, by the Company's membership of  the prestigious Global Forest & Trade Network, an international initiative  of the WWF (World Wide Fund for Nature).
Lifestyle  Retailing
The Lifestyle Retailing business posted a strong  growth in revenues during the quarter through an enhanced product range, retail  expansion and robust performance in the large format and multi-brand outlet  channel. The retail footprint of 'Wills Lifestyle' stood expanded at 77  exclusive stores in 40 cities and more than 200 'shop-in-shops' in leading  departmental stores. Continued association with the country's most prestigious  lifestyle event 'Wills Lifestyle India Fashion Week', helped reinforce the  premium imagery of the 'Wills Lifestyle' brand. 
'John Players' continues to strengthen its position  as a leading brand in the popular 'Youth' segment. The continued celebrity  association with the popular film star, Ranbir Kapoor, reinforced the core  value proposition of the brand and further enhanced brand desirability.
Cigarettes
The  Company continues to maintain its leadership position in the industry by  delivering superior value to consumers through world-class products. The  Company's value addition led strategy along with innovation and consumer focus  has enabled the business to deliver superior value through its brand portfolio  of well crafted blends, contemporary packaging styles and state-of-the-art  manufacturing technology. Several initiatives across the brand portfolio in  terms of pack modernisation, improvement in smoke profile and introduction of  new brands and variants have enabled the business to further strengthen its  market standing. On the manufacturing front, investments continue to be made  towards enhancement of quality, productivity and variety.
Despite  cigarettes constituting only 15% of overall tobacco consumption, the discriminatory  and asymmetric taxation and regulatory milieu for cigarettes in India is a  major cause of concern. Inelasticity of tobacco consumption coupled with lower  incidence of taxation on other forms of tobacco products has adversely impacted  cigarette consumption while that of other forms of tobacco continues to grow  unabated. The resultant disproportionate taxation coupled with a growing  incidence of smuggling and illegal manufacture, continue to be the biggest  challenge for the Indian cigarette industry. 
The  problem of discriminatory taxation on cigarettes was further exacerbated during  the quarter with certain State Governments increasing the rate of Value-Added  Tax (VAT). These rate increases by the States are completely against the basic  tenets of VAT as enshrined in the White Paper on VAT issued by the Empowered  Committee of State Finance Ministers, wherein it is unequivocally stated - " ...the multiplicity of rates in the existing structure will be done away with  under the VAT system... Under 4% VAT rate category, there will be the largest  number of goods (about 270), common for all States, The remaining commodities,  common for all States, will fall under the general VAT rate of 12.5 %"
The  Company has, repeatedly drawn the attention of policy-makers to the fact that  sub-optimal taxation practices of States - like differential VAT rates - may  well derail the implementation of Goods and Services Tax (GST). In addition,  cigarettes being highly taxed products are vulnerable to large scale smuggling.  The differential rate of VAT on cigarettes across the States only encourages  unscrupulous tax arbitrage.
The  high rates of Central Excise and VAT has helped fuel the menace of illegal  trade in cigarettes. It is estimated that the burgeoning illegal trade in  cigarettes costs the Exchequer more than Rs. 3,000 crores per annum in lost revenues apart from  offering products of dubious and inferior quality to consumers. As per recent  independent international market studies, illegal trade constitutes more than 16%  of the total industry size making India 6th largest globally in illicit  cigarette trade and one of the highest growing in the world - 58% over the  period 2004 - 2009. In line with international trends, contraband trade in  cigarettes results in funds flowing into the coffers of criminal syndicates  with consequential detrimental impact on civil society by way of heightened law  and order problems.
The  Company continues to engage with the authorities on this issue, highlighting  the fact that punitive rates of tax and lack of tax harmonisation across States  fuels the menace of illicit cigarette trade with consequential adverse impact  on the legitimate industry. While there have been some reports of seizure of  such illegal stocks by Enforcement Agencies, illicit cigarette units continue  to mushroom and grow. Illegal cigarette trade has serious concerns for the  country and needs to be reined in quickly through appropriate policy and  enforcement attention. The effective and sustainable solution lies in eliminating  the tax arbitrage that encourages these activities by ensuring harmonious and  moderate tax rates on cigarettes.
Despite  the challenging market conditions, the Company remains confident of leveraging  its internationally benchmarked product quality, the resilience of its brands  and the superiority of its competitive strategies to consolidate its leadership  position in the industry.
Hotels
During  the quarter, the hospitality industry was impacted by the economic turmoil in  Europe & US - the two key source markets - and the slowdown of the Indian  economy. With a lower level of demand on one hand and significant additions to  supply in key markets on the other, the hospitality industry in India is  witnessing a challenging period. Despite this, the hotels business posted a  marginal growth in topline at Rs.  234 crores while profits grew at 9% during the quarter.
The  Company's commitment to 'Responsible Luxury' stands reinforced with all its  premium luxury hotels being certified at the highest LEED platinum rating. This  milestone has uniquely positioned the Company's Hotels business as the first  hotel chain in the world to achieve such a distinction. 
The  business continues to sustain its investment-led growth strategy in line with  the positive long-term outlook for the Indian hotel industry. Construction  activity of the new super luxury properties at Chennai, Kolkata and at Classic  Golf Resort near Gurgaon are progressing satisfactorily. In addition, several  new projects including joint ventures and management contracts are on the anvil  to rapidly scale up the business.
Paperboards,  Specialty Papers & Packaging
The  business witnessed healthy growth in Segment Revenues during the quarter with  Segment Results growing at a faster pace at 18% driven by a combination of  product mix enrichment, higher realizations and enhanced value capture through  fully integrated operations. 
The  Company, continued to leverage its integrated business model viz., access to  high-quality fibre, in-house pulp mill and state-of-the-art manufacturing  facilities and a robust forward linkage with the Education & Stationery  Products business to further consolidate its leadership position in the Indian  Paper and Paperboards industry. The new paperboard line at Bhadrachalam with a  capacity of one lakh ton per annum is  progressing as per schedule.
The  Packaging and Printing business continues to provide strategic sourcing support  to the Cigarette, Foods and Personal Care businesses. Sales to external  customers also registered robust growth. The business also leveraged its  state-of-the-art investments in flexibles and carton lines to deliver  value-added packaging to key customers in the consumer electronics and FMCG  industries. Significant Investments in new technologies and processes are  underway to cater to the growing demand in this segment.
Agri  Business
The  Agri usiness posted a strong performance during the quarter with Segment  Revenues and Segment Profits growing by 13% and 15% respectively. This  impressive performance was primarily driven by higher trading volumes and  improved realisations in soya, wheat and coffee. 
The  business continues to provide strategic sourcing support to the Company's  Cigarette and Branded Packaged Foods business by ensuring high quality  supplies. The new green leaf threshing facility in Karnataka is progressing as  per schedule.
Contribution  to Sustainable Development
The  Company, foreseeing the unprecedented threat to sustainable development arising  out of poverty, environmental degradation and climate change, has vigorously  pursued a conscious strategy to align its businesses to serve a larger societal  purpose. Unique business models have been crafted to synergistically deliver  economic, environmental and social value. ITC today, is the only company in the  world of comparable size to be 'carbon positive', 'water positive' and 'solid  waste recycling positive' even as it has created sustainable livelihood  opportunities for over 5 million people. 
The  Company's Social Investments Programme aims to address these challenges through  a range of activities with the overarching objective of creating sustainable  sources of livelihood for the stakeholders. The footprint of the Company's  Social Investments Programme has spread to 60 districts in the States of Andhra  Pradesh, Bihar, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Orissa,  Rajasthan, Tamil Nadu, Haryana, Uttar Pradesh and West Bengal.
The  advances made towards contributing to India's sustainable development goals  have been possible, in large measure, due to the Company's partnerships with  some globally renowned NGOs. These partnerships, which bring together the  best-in-class management practices of the Company and the development  experience and mobilisation skills of NGOs, will continue to provide innovative  grassroot solutions to some of India's most challenging problems of development  in the years to come.
 The Company pro-actively pursues a low-carbon growth  strategy that addresses climate change mitigation and adaptation through  several innovative and pioneering initiatives. This integrated strategy  encompasses large scale afforestation initiatives for carbon sequestration,  increasing use of renewable energy in its operations, continuous efforts  towards energy conservation and efficiency, establishment of inspirational  green buildings, extensive watershed development programmes and promotion of  sustainable agricultural practices amongst farming communities. This is  manifest in the Company's Social and Farm Forestry programme that covers over  1,19,000 hectares, its Integrated Watershed Development programmes that  irrigate nearly 74,000 hectares of water-stressed land.
With  the objective of improving the quality of life of people living in proximity of  the Company's manufacturing units, the Economic Empowerment Programme for Women  benefited 15,763 women. 
The  Company's 'WOW - Wealth Out of Waste' programme has been instrumental in  creating awareness amongst the public on the benefits of the  'Reduce-Reuse-Recycle' approach. The waste recycling initiatives implemented by  the programme have contributed significantly to the protection of the  environment, as well as in improving civic amenities, public health and  hygiene. The Company benefits from the generation of sustainable raw material  sources, while conserving precious environmental resources and providing  considerable livelihood opportunities.
The  Company's social sector footprint can be viewed at a glance in the following  chart: 
  
  
    | Intervention  Areas | 
    Unit  of Measurement | 
    Cumulative  till date | 
  
  
    | Total Districts Covered | 
    Number | 
    60 | 
  
  
    Social Forestry 
      Soil and Moisture Conservation Programme | 
    Hectare 
      Hectare | 
    119919 
      73884 | 
  
  
    Sustainable Agricultural Practices 
      Organic Fertiliser Units | 
     
      Number | 
     
      13831 | 
  
  
    Sustainable Livelihoods Initiative 
      Cattle Development Centres 
      Animal Husbandry Services | 
     
      Number 
      AI doses (in lakhs) | 
     
      260 
      6.57 | 
  
  
    Economic Empowerment of Women 
      SHG Members 
      Livelihoods created | 
     
      Persons 
      Persons | 
     
      15763 
      39176 | 
  
  
    Primary Education 
      Beneficiaries | 
     
      Children ( in lakhs) | 
     
      2.81 | 
  
  
    Health and Sanitation 
      Low Cost Sanitary Units | 
     
      Number | 
     
      3300 | 
  
 
The  Board of Directors, at its meeting in Bengaluru on 24th October  2011, approved the financial results for the quarter ended 30th September 2011,  which are enclosed.