ITC launched the 'Candyman' range of confectioneries in August 2002. Led by the 'Candyman Fruitee Fun' range of assorted fruit flavours ('Wild Banana', 'Pineapple Punch', 'Orange Josh' and 'Mango Delite'), the 'Candyman' portfolio now includes deposited candy products like 'Candyman Butterscotch Licks' and 'Candyman Éclairs' (Choco flavoured as well as Vanilla Cream centre inside a Butterscotch outer shell). The coffee toffee segment also saw the successful launch of 'Candyman Cofitino' in November 2005.
The brand was further strengthened with the launch of 'Candyman Natkhat Mango' and 'Candyman Maha Mango'. In line with the strategy to provide innovative flavours and formats to consumers, Candyman Mango Licks was launched in June 2007, Candyman Lacto Creme Centre in June 2008 and Candyman Toffichoo Strawberry in early 2009. Candyman Lacto Creme Center is the only Lacto with a yummy cream filled center, and Candyman Toffichoo is a luscious fruit flavored soft and chewy toffee. The 'Candyman' range of confectionery is targeted at 'fun-filled, naughty kids' who seek a delightful candy experience through a range of candy types and flavours.
www.mycandymanclub.com was launched in July 2004 and now has a loyal, young user-base. Targeted at young children, the website is populated with games, quizzes, downloads and other fun activities.
