Your Best Friend Is Your Inner Voice - Business Today
 September 1, 2012
ITC's Y.C. Deveshwar says  the best advice he got was to listen to his inner voice.
To my mind, the best advice I have received is to  listen to my inner voice. As we all know, every corporate journey presents  challenges and opportunities. At each turning point, critical decisions can  define success or failure. While the process of decision-making is driven by  deep insights, organisational capabilities, strategy and plans, often a final  choice needs to be made from competing alternatives. At such crossroads, in an  encouraging environment where different views are valued, it is but natural to  receive an abundance of diverse and well-intentioned advice. Such advice indeed  makes you stop and think and refine your views.
However, at the end of the day, a final call has to be  taken for which one can assume responsibility. At such moments, your best  friend is indeed your inner voice, which guides you to do what is right for the  organisation and its many stakeholders. To my mind, the strength of conviction  as well as the courage to do what is right is deeply influenced by one's Values  and an overarching Vision. At ITC, we have always been inspired by our abiding  Vision to put Country before Corporation and the Institution before the  Individual. Strong Values of trusteeship, nation orientation, consumer focus,  excellence and integrity drive every thought and action at ITC. Even in  adversity and in the most trying times, such values which shape the inner voice  can guide one to the right decision.