Fiama Di Wills is Associate Sponsor of the Wills Lifestyle India Fashion Week
March 21, 2009
Ranna Gill and Rina Dhaka showcase an exclusive collection for Fiama Di Wills titled 'Nature meets Science'
The Autumn Winter '09 edition of the Wills Lifestyle India Fashion Week has Fiama Di Wills, ITC's premium range of personal care products as the Associate Sponsor. India's leading designers Ranna Gill and Rina Dhaka have partnered with Fiama Di Wills to showcase a special collection tonight at WIFW.
Titled "Nature Meets Science", created for Fiama Di Wills, Ranna Gill's collection sees the season turn and summer fading to a glow. Nature displays the rich vibrant colors of autumn that reflect the anticipation of the winter that will soon approach. Drawing inspiration from the glory of rich colors of fall, Ranna creates a Collection in hues that exude jewel tones with a touch of stunning black. Designer Rina Dhaka leaves tradition behind and uses Science where new printing techniques have completely changed the universe of patterns leaving room for huge motifs and fabric texturing and movement.
An exclusive luxury lounge, Salon Di Wills will continue to offer an oasis at the venue. Open to the public by appointment only, the salon is a spot for relaxation and rejuvenation. Guests can relax and unwind at the Salon over refreshing drinks while they get a relaxing massage or hair styling done by specialists.
Speaking on the association with India's largest fashion event, Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Ltd said, "For us the Wills Lifestyle India Fashion Week serves as an ideal platform to engage with our consumers. Our association with Ranna and Rina is a perfect fit and a simple decision given their stature in the designing community and the central theme."
On their association, with Fiama Di Wills, Ranna Gill said, "I am delighted to be presenting my collection in association with Fiama Di Wills. I am sure this effort will be much appreciated by the audience. Fiama Di Wills has created an excellent brand and our association is advantageous to both the brands. I am confident this show will be a spectacular success."
Designer Rina Dhaka added "I would like to extend my gratitude towards Fiama Di Wills to have associated with my product this season. Ironically when there is a parallel connection in our themes, my collection is a mixture with innovation, technology along with history and science to make something which is new."
RANNA GILL WLIFW A/W '09 'Ombres de Velours'-About the collection
The season turns and summer fades to a glow. Nature displays the rich vibrant colors of autumn that reflect the anticipation of the winter that will soon approach. Drawing inspiration from the glory of rich colors of fall, Ranna creates a Collection in hues that exude jewel tones with a touch of stunning black.
The designer long recognized for her skill in modern contemporary women's fashion brings forth a line that showcases her signature style with unique, innovative flourishes.
Ranna Gill's Autumn/ Winter 09 Collection is a treasure chest of sparkling colors. Peacock blues are married with gleaming emerald greens, sensual wine berry, black berry, rosewood, sangria, raisins along with midnight lady and medieval blues. To heighten the impact of these strong colors are hints and touches of brave black. As always, Ranna fuses an interesting blend of textures and fabrics to create spectacular silhouettes.
Rich fabrics deployed heighten a rich feel. Sophisticated suede, luxurious silk velvet used in the long goddess dresses, draped day dresses, over coats and fluid pants are embellished with original and bold geometric embroidery and quilting. The long flow length dresses with jewels nestled into their necklines or perched on one the shoulder is fused with the richness of burnished gold, copper, and bronzes. The designer is a proven force in the world of prints and she lives up to her reputation in this Collection too,
Ombres de velours is a melting pot of fabrics, embroideries, patterns and prints. Each garment makes an individual statement. Each creation leaves a unique impression.
The Ranna Gill Autumn/Winter 09 Collection is rich with intense layering of texture, pleating and iridescence pulled together with unique brisk and realistic elegance.
The designer elevates her creations by adding whimsical touches through clever techniques. The flowing gowns and dresses incorporate subtle embroidery that enhances their appeal. A holistic approach to styling ensures that Ranna Gill spells out every necessary detail. The creations are presented with platform shoes that make a special statement.
Ranna Gill this time, brings to life the magic of an autumn romance. Every woman will be compelled to react to this wonderful Collection that presents the talents of the designer at her very best.
Rina Dhaka-Autumn Winter Collection 09
Science, the new printing techniques have completely changed the universe of patterns. Today one can easily forget traditional designs. The time is right for small range and for huge motifs and fabric texturing and movement. There is total freedom to create, to develop the traditional by modernising the paisley or reinterpret old fashioned, shawls.
To finish, I have imitated nature not in traditional patterns but instead with precious silks or placed embroideries. From tie and dye to kinetic paisley, color gradation is midway between the motif and a plain color.
