ITC creates mobile version of Corporate Website
ITC is among the first Indian companies to launch a mobile version of its Corporate Website - www.itcportal.mobi. This unique endeavour by ITC,
aims to enhance stakeholder engagement by
leveraging multiple channels of communication that
can deliver maximum value to Internet users.
With the increasing reach of mobile phones in
India and Internet navigation rapidly becoming a
common feature on majority of cell phones, the
mobile version of ITC's corporate website will
offer convenience of accessing information
instantly and a superior surfing experience.
www.itcportal.mobi can now be accessed by millions
of active mobile Internet users in the country and
abroad. Optimized for fast download, the
easy-to-navigate website is designed for any
mobile that supports WAP2.0 and has a screen
resolution of 320 x240 pixels.
This new initiative from ITC will not only make
information search easier and relevant for the
mobile internet user but will also enable
proactive engagement with stakeholders by reaching
out to them with news alerts, product and service
offers. The launch of the mobile version is a
strategic shift from an existing
information-providing format to a proactive
communication mode that is more meaningful in
today's environment of rapidly evolving
communication technologies.
