ITC: Enduring Value

Transforming Lives and Landscapes

Documentaries on how ITC's social initiatives are changing lives in rural India

Presenting stories of men and women, of lives and lands, of fates and destinies that have witnessed change. Transformed by ITC's abiding vision to create larger societal value, thousands of lives across the country are testimony to these humble efforts and successful community engagement through public-private-people partnerships. ITC's globally acclaimed rural initiative - the ITC e-Choupal, Afforestation programme, Watershed Development initiative, Livestock Development initiative and its Women's Empowerment and Primary Education programmes are enriching rural India,creating a better tomorrow. Presenting some of these compelling voices who have experienced change. Hear them out.

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