ITC: Enduring Value

Lifestyle Retailing

ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through Wills Lifestyle & John Players.

Synonymous with elegance and style that is effortless and chic, Wills Lifestyle presents a premium fashion wardrobe for men and women. Offering a tempting choice of Crisp Contemporary formals, Stylist suave Casuals, Wills Glamorous evening wear and Wills Signature designer wear, Wills Lifestyle offers a truly delightful shopping experience for the discerning customer.

JP combines quality & consistency of product with the innovation & immediacy of a contemporary fashion brand. In a world of disposable fast fashion, John Players believes that your clothes have a larger story to tell about you. JP has committed to be No. 1 among today's youth fashion brands by leveraging ITC's proven competencies in understanding consumer insights, brand building and design. The brand is available across the country through a nation-wide network of 700+ points of sale including, exclusive stores and multi-brand outlets.

Wills Lifestyle John Players


ITC's Lifestyle Retailing Business has won numerous awards for its quality, marketing and product excellence:

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