ITC: Enduring Value


Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes multiple flavor variants of Potato Chips & Finger Snacks.

The brand is associated with youth, fun and excitement. It fulfils the consumers need for variety and novelty in snacks. At present Bingo! has 4 sub-brands in its portfolio, each of which have unique values based on consumer need differentiation.

Bingo! Potato Chips - "Apna Asli Flavour, Bhoolna Never"

Authentic flavours gently sprinkled on chips made from golden quality potatoes. Available in 4 exciting flavours.

Bingo! Original Style - "Light and Tasty Chips"

ITC has carved a niche for itself by creating yet another winner product in the form of Bingo! Original Style. These come in two delectable flavours of Chilli sprinkled and Salt Sprinkled. Savour the unique combination of perfectly sliced potatoes along with carefully sprinkled spices.

Bingo! Mad Angles - "Har Angle se Mmmm..."

One of the biggest successes from the Bingo! Portfolio, Bingo! Mad Angles has carved a niche for itself in the consumers mind and is synonymous with the perfect triangular snack.

A combination of innovative flavours on a traditional khakra base, Mad Angles is a snack that is true to taste with perfect flavour delivery as well as shape, making it a snack that's truly "Har Angle se Mmmm ..."

Bingo! Tedhe Medhe - "Eat. Phir Repeat."

Bingo! Tedhe Medhe is the popular spindle shaped format from Bingo! that is a delicious blend of handpicked spices with an aroma that makes one crave for more. The taste of fiery sparks which masalas leave on ones tongue is an experience with savouring!

Bingo! Tangles - "Let's Tangle"

Bingo! Tangles is one of the most innovative snacks available in the market. Each piece of this innovative crunchy snack is made out of strands loaded with lip smacking masala or tantalizing tomato or simply salted flavours. Once bitten, they break into many more delicious strands in the mouth. It is so tasty that you can't resist sharing it with others.

Bingo! No Rulz - "Banao Masti ke Apne Rule"

The latest entrant into the Bingo! portfolio, No Rulz is a snack targeted towards kids. It is available in 3 exciting flavours of Masala, Tomato and cheese. With 4 shapes - stick, moon, ring & star - in a single pack there is guaranteed to be fun times always with No Rulz. To add to the fun every pack comes with a free toy.

Aashirvaad Sunfeast Bingo! Kitchens of India Yippee! B Natural mint-o Candyman GumOn Fabelle Sunbean Sunfeast Wonderz Milk

Please visit our site : www.bingosnacks.com

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