ITC: Enduring Value

Agri Business

Click here to watch the video on ITC's unique e-Choupal initiatives

The Big Picture

ITC's Agri Business Division, one of India's largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

The Value Chain - Farm to Factory Gate

The Model in Action

The Status of Execution


ITC's e-Choupal has won numerous awards:

Links to Press Reports

Please visit our sites: www.echoupal.com

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