ITC: Enduring Value

Agri Business-ILTD


Leaf Tobacco

ITC pioneered the cultivation and development of Leaf Tobaccos in India. Nearly a century of creating customer delight ensures that globally, ITC's Leaf Tobacco business is synonymous with being "The One Stop Shop for Quality Indian Tobaccos". The Leaf Tobacco business' partnership with the farmer is also almost a 100 years old. In a spirit that truly embodies the Company's "commitment beyond the market", ITC has helped the Indian farmer grow quality leaf tobaccos and linked him to global markets.

ITC is the largest buyer, processor and exporter of leaf tobaccos in India - creating a global benchmark as the single largest integrated source of quality tobaccos. Serving customers in 50 countries across more than 70 destinations, ITC co-creates and delivers value at every stage of the leaf tobacco value chain.

ITC buys nearly 50 per cent of all cigarette tobacco types grown in India. It has a team of experienced, highly skilled and professional buyers and classifiers who source and segregate tobaccos to exacting customer specifications. A large inventory base of quality tobaccos provides an edge in serving customers through product customization, portfolio rationalization, product bundling and value added services. This strategic direction insulates customers from crop fluctuations, a key 'winning proposition' acknowledged worldwide.

ITC's comprehensive and sophisticated R&D facilities cover all aspects of cultivation, product development and processing through fundamental and applied research. Thus, ITC's value proposition to its customers is "On Time In Full" delivery of quality tobaccos spanning across all tobacco types at competitive prices.

ITC's Green Leaf Processing plants at Chirala and Anaparti in Andhra Pradesh and new state-of-the-art Green field GLT in Mysore, Karnataka are benchmarked with the best in the world. Contemporary technology, shared product knowledge base, sophisticated process and quality controls enable ITC to process and deliver over 160 million Kg. of high quality tobaccos annually. These factories have integrated warehousing complexes that match international standards in hygiene, infestation control and monitoring.

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ITC's Leaf Tobacco business has won national and international laurels for research and development, quality, environmental management systems and product excellence. The more important of these are:

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