Innovation has always been integral to ITC's DNA, the foundation for the unique and differentiated value propositions that it has crafted over the years.
Since I973, ITC R&D Centre in Bengaluru has played a crucial role in building this capability, creating products and solutions that sustain the Company's competitive advantage. Now rebranded as ITC Life Sciences and Technology Centre, this new beginning highlights its integral part in keeping the Company future-ready and driving its game-changing businesses of the future. It also reflects the Centre's new mandate- to go beyond supporting and improving ITC's existing products and services and create innovations that not only meet but anticipate consumer needs.
ITC's ambitious agenda of sharpening its competitive edge in an enormously challenging marketplace demands better products that can positively impact consumers' lives, demands solutions that effectively deliver care and wellness to consumers, demands products and services that are world-class and a byword for excellence. It is here that the Centre will step in - endeavouring to develop path-breaking solutions that blend science, research and technology to enhance not just product experience but overall quality of life.
The challenging task of driving science-led product innovation has been carefully addressed by appropriately identifying the required set of core competency areas of science such as Plant Breeding and Genetics, Agronomy, Microbiology, Cell Biology, Genomics, Proteomics, Silviculture and several disciplines of Chemistry. Presently, the ITC Life Sciences and Technology team has evolved with over 250 world-class scientists and is creating Centres of Excellence in these areas. The Centre is carrying out research and securing proprietary technologies for the Company's businesses.